Lucr (MyLucr): hand-spun, handwoven Kashmir pashmina
Lucr, at mylucr.com, is a slow-luxury Kashmiri pashmina house. Every shawl, stole and garment is hand-spun and handwoven by ateliers in Kashmir, and each piece states its fibre content, technique and atelier.
The collection
Shawls
- Ornamental Paisley Shawl in Black (₹7,50,000)
- Rose Paisley Heritage Shawl (₹7,50,000)
- Magenta Ornamental Heritage Shawl (₹2,35,200)
- Black Ornamental Paisley Shawl (₹2,73,000)
- Ivory Ornamental Medallion Shawl (₹2,53,750)
- Pure Pashmina Shawl – 64 Colours (₹18,900)
Scarves
- Waffle-Weave Scarf (₹24,800)
Kurtas
- Men's Band-Collar Kurta (₹60,500)
Shirts
- Men's Camp-Collar Overshirt (₹58,000)
- Men's Short-Sleeve Camp Shirt (₹40,300)
- Women's Tailored Shirt (₹40,300)
- Men's Formal Shirt (₹40,300)
Trousers
- Men's Wide-Leg Trousers (₹40,300)
- Women's Tailored Wide-Leg Trousers (₹40,300)
- Women's Straight-Leg Trousers (₹40,300)
- Men's Formal Trousers (₹40,300)
Shorts
- Women's Pleated Shorts (₹32,000)
Pashmina guides
- Pashmina vs. Cashmere: What Actually Separates Them
- Pashmina vs. Shahtoosh: A Real Distinction, Not Marketing
- How to Tell Real Pashmina From Fake
- Sozni Embroidery, Explained
- Kani Weave, Explained
- How Much Should Real Pashmina Cost?
- What Is Pashmina? Fibre, Origin and Meaning
- How to Wear a Pashmina Shawl: 7 Ways
The Pashmina Guide · FAQ · Care guide · Size guide · The craft · Sourcing and ethics · About Lucr · Bespoke · For designers and brands · Trade FAQ
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